Fiona, better known as SG Budget Babe, is one of Singapore’s top female financial bloggers who shares practical tips and easily digestible analysis for her articles on money and lifestyle.

She is also the owner of Singapore’s first mass-market organic skincare brand, Blended. Fiona shot to fame after starting her blog in December 2014 with many of her tips on finance hitting a chord with her readers, causing her articles to go viral. Fiona tackles localised issues such as dealing with rising living costs, finance, career advice, beauty and lifestyle trends with a finance slant. Known for her financially-sound decisions, her readers look to her for advice to take charge of their life and finances.

Academic and career achievements aside, Fiona is down-to-earth and believes in living a fulfilling life without spending excessively. She is constantly on the lookout for value buys which are worth her money.

Fiona has worked with brands such as UOB, L’oreal, SkinnyMint and the Health Promotion Board.

Work with Fiona


Fiona Dawn Cher