30 June, 2016

Nuffnang’s Personalities Garnered a Reach of more than 2 Million as the ‘Official Social Media Partner’ for Digital Fashion Week 2014


Thursday, 30 June 2016, Singapore – Digital Fashion Week (DFW) is an online and offline platform by DFW Creative which supports local based designers from various countries. Digital Fashion Week is currently held in both Singapore and Thailand.

It believes in helping local designers find a common global stage to showcase their brand, and nothing is more global than going Digital.

Hence, all aspects of the event were covered digitally through video crews for Youtube, Google Hangout and various live-streaming platforms as well as on social media.

On the 3rd installation of Digital Fashion Week 2014, Netccentric was able to work alongside DFW Creative as the Official Social Media Partner, where we helped create buzz and awareness around the festivities through our subsidiary company, Nuffnang and Bloggerati by Nuffnang, our regional influencer agency.

It was the first regional campaign for Netccentric, with 18 Bloggerati talents from 6 different countries, forming ‘DFW Insiders’. Some of them included the charismatic Bao Bao from Nuffnang China, Belle Nantikan from Nuffnang Thailand, Kim Jones and top menswear and lifestyle blogger David Guison of Nuffnang Philippines and fashion sweethearts Chloe Ting and Willabelle Ong from Nuffnang Australia.

DFW2Our influencers enjoyed VIP access and treatment during the event where they had first dips on inside scoops, front row seats and opportunities to meet with designers and partners in the fashion industry from Singapore and Bangkok. They were also interviewed by many media platforms during the press conference and had the opportunity to get up close and personal with their fans during the meet and greet sessions as part of the publicity of Digital Fashion Week 2014.

Through these 18 Bloggerati talents, Digital Fashion Week 2014 amassed an organic reach of more than 2 million from their social media platforms alone.

“What is really interesting for me is being able to understand all of the designers’ creative processes and inspirations behind their creations! Being a Digital Fashion Week Insider not only lets me interact with fellow fashionistas and fashion designers, but I also get to show my followers what’s happening live too! Because I’m partial to black, Max Tan and Depression really appeals to me. Yesah and Kae Hana are both really striking to me because it’s so outrageous and vibrant!” Valerie Lim on the #DFWInsider experience.

To see more from DFW 2014, follow these Bloggerati personalities for exclusive behind-the-scenes coverage, or search for #nuffnangxDFW.


Bloggerati by Nuffnang, Australia:
Contact: Felicity Grey, Managing Director < >

Bloggerati by Nuffnang, China:
Contact: Selina Heng, Regional Manager for Talent and Community <>

Bloggerati by Nuffnang, Malaysia:
Contact: Siti Fara Adina Binti Yahaya, Team Lead for Talent and Community <>

Bloggerati by Nuffnang, Philippines:
Contact: Grace Montefalcon, Chief Operating Officer < >

Bloggerati by Nuffnang, Singapore:
Contact: Amantha Koh, Team Lead for Talent and Community < >

Bloggerati by Nuffnang, Thailand:
Contact: Natthasa N, Country Manager <>



Netccentric Singapore (Regional Office)

38 Kinta Road #02-03,
Singapore 219107

Office No : +65 6297 5992
Fax No : +65 6291 0360

For more information, please contact:

Hui Wen Yang (Ms)
Regional Director
Netccentric Pte Ltd
DID: +65 6291  0360HP: +65 9785 4633
Selina Heng (Ms)
Regional Manager, Talent and Community
Netccentric Pte Ltd
DID: +65 6291  0360HP: +65 9842 0340

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